Social Media Specialist
Mount Hope, OH Mount Hope, OH Full-time Full-time $65,000 - $75,000 a year $65,000 - $75,000 a year This role is instrumental in the planning, creation, and implementation of a customer-first social media content strategy.
The Social Media Specialist collaborates with our marketing, sales, eCommerce, website, events, and merchandising team members to develop content and cohesive plans that communicate our brand and elevate our relationship with our customers.
This role delivers metrics and ROI through engagement and conversions through all of our social channels.
Serve as the company's social media lead, responsible for strategy and content development across platforms, utilizing multiple sources (from creating content yourself to working with production teams, third party creators, and influencers).
Produce relevant and compelling content on a wide variety of industry specific topics for distribution on social media channels.
Obtain a deep understanding of our customer's needs and services and their role in the industry and modern technology landscape, sufficient to translate complex product details into simple, polished, and engaging content specifically crafted to capture the attention of a technical B2B audience.
Independently research and/or gather information from internal and external subject matter experts to develop, organize, and write effective copy across a variety of marketing channels.
Become a foundational subject matter expert (SME) on key topics, industries, and technologies you support.
Understand how to use photographs, industry recognized icons, help develop drawings, diagrams, animation, and charts to increase a readers' understanding and interest.
Understand the unique tones of our customers, and develop content with a consistent, cohesive, and on-brand voice across all platforms.
Prepare well-structured drafts, self-evaluate your work, and then submit to internal and external stakeholders for input and approval.
Conduct keyword research and use SEO best practices to develop assets which will attract our customers' target audience and increase traffic to our campaigns or websites.
Oversee the strategy and execution of influencer programs for product launches and sustaining brand awareness efforts.
Spot, plan and implement right time engagement opportunities leveraging social listening best practices.
Have a finger on the pulse of today's ever-changing social media landscape and inform internal teams of important changes, shifts and/or opportunities.
Oversee monthly and quarterly social media reporting and have an understanding on leveraging data to inform strategies and content.
Manage and create video content and on figure photo session for social platforms to leverage engagement.
Manage outside agencies and contractors to maintain a steady flow of on brand content that resonates with each social platform.
Conduct continuous evaluation of digital space, competitive landscape and emerging platforms, tools and technologies to drive enhancements to processes and content.
Skills / Experience / Education / Qualifications Minimum of 1-2 years social media and content marketing experience Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field required Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, others as identified) Exceptional ability to develop clear, concise and eye-catching presentations for a range of audiences and needs.
Exceptional communication skills.
Must be a self-starter who combines a high level of creativity and energy with strong project management skills.
Ability to handle multiple projects and complete tasks quickly and effectively.
Ability to identify emerging issues, quickly assess risk and escalate.
Physical/Work Environment Requirements:
Office Based (on-site) 10%-15% travel some over nights Location:
1 Door Dr, Mount Hope, OH 44660 Location:
1 Door Dr, Mount Hope, OH 44660 Job Type:
Full-time Pay:
$65,000.
00 - $75,000.
00 per year.
Estimated Salary: $20 to $28 per hour based on qualifications.
The Social Media Specialist collaborates with our marketing, sales, eCommerce, website, events, and merchandising team members to develop content and cohesive plans that communicate our brand and elevate our relationship with our customers.
This role delivers metrics and ROI through engagement and conversions through all of our social channels.
Serve as the company's social media lead, responsible for strategy and content development across platforms, utilizing multiple sources (from creating content yourself to working with production teams, third party creators, and influencers).
Produce relevant and compelling content on a wide variety of industry specific topics for distribution on social media channels.
Obtain a deep understanding of our customer's needs and services and their role in the industry and modern technology landscape, sufficient to translate complex product details into simple, polished, and engaging content specifically crafted to capture the attention of a technical B2B audience.
Independently research and/or gather information from internal and external subject matter experts to develop, organize, and write effective copy across a variety of marketing channels.
Become a foundational subject matter expert (SME) on key topics, industries, and technologies you support.
Understand how to use photographs, industry recognized icons, help develop drawings, diagrams, animation, and charts to increase a readers' understanding and interest.
Understand the unique tones of our customers, and develop content with a consistent, cohesive, and on-brand voice across all platforms.
Prepare well-structured drafts, self-evaluate your work, and then submit to internal and external stakeholders for input and approval.
Conduct keyword research and use SEO best practices to develop assets which will attract our customers' target audience and increase traffic to our campaigns or websites.
Oversee the strategy and execution of influencer programs for product launches and sustaining brand awareness efforts.
Spot, plan and implement right time engagement opportunities leveraging social listening best practices.
Have a finger on the pulse of today's ever-changing social media landscape and inform internal teams of important changes, shifts and/or opportunities.
Oversee monthly and quarterly social media reporting and have an understanding on leveraging data to inform strategies and content.
Manage and create video content and on figure photo session for social platforms to leverage engagement.
Manage outside agencies and contractors to maintain a steady flow of on brand content that resonates with each social platform.
Conduct continuous evaluation of digital space, competitive landscape and emerging platforms, tools and technologies to drive enhancements to processes and content.
Skills / Experience / Education / Qualifications Minimum of 1-2 years social media and content marketing experience Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field required Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, others as identified) Exceptional ability to develop clear, concise and eye-catching presentations for a range of audiences and needs.
Exceptional communication skills.
Must be a self-starter who combines a high level of creativity and energy with strong project management skills.
Ability to handle multiple projects and complete tasks quickly and effectively.
Ability to identify emerging issues, quickly assess risk and escalate.
Physical/Work Environment Requirements:
Office Based (on-site) 10%-15% travel some over nights Location:
1 Door Dr, Mount Hope, OH 44660 Location:
1 Door Dr, Mount Hope, OH 44660 Job Type:
Full-time Pay:
$65,000.
00 - $75,000.
00 per year.
Estimated Salary: $20 to $28 per hour based on qualifications.
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